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Vehicle Design Approach

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Idea Driven

At MODA, everything we do starts with an idea that is usually sparked by a problem or need that we seek to solve.

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Process Led

Through a design thinking approach we explore each idea from every angle, leaning on a variety of perspectives and skills from different contexts.

This includes partnering with the best minds in the business, who bring a matched passion, dedication and experience to the design process.

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Experimental In Testing

Each of our ideas are then stress tested to ensure that they are:

1. Functionally appropriate - that MODA products do all of the things that you need them to do

2. Contextually appropriate - that MODA products are carefully approached from a design, colour, layout, and capability perspective

3. Emotionally appropriate - that MODA products make you feel comfortable in them and good whilst you are driving them.

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Considered in Design

For us, it’s not just about our customers experience an MODA product, it’s about how others in the world around you experience the product as well.

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Good for the Planet

Most importantly, our planet is front of mind when decision-making.

We are committed to ensuring all MODA projects - now and into the future - are designed in ways that leave a positive impact in our rear-view mirror.