Vehicle Design Approach
Idea Driven
At MODA, everything we do starts with an idea that is usually sparked by a problem or need that we seek to solve.
Process Led
Through a design thinking approach we explore each idea from every angle, leaning on a variety of perspectives and skills from different contexts.
This includes partnering with the best minds in the business, who bring a matched passion, dedication and experience to the design process.
Experimental In Testing
Each of our ideas are then stress tested to ensure that they are:
1. Functionally appropriate - that MODA products do all of the things that you need them to do
2. Contextually appropriate - that MODA products are carefully approached from a design, colour, layout, and capability perspective
3. Emotionally appropriate - that MODA products make you feel comfortable in them and good whilst you are driving them.
Considered in Design
For us, it’s not just about our customers experience an MODA product, it’s about how others in the world around you experience the product as well.
Good for the Planet
Most importantly, our planet is front of mind when decision-making.
We are committed to ensuring all MODA projects - now and into the future - are designed in ways that leave a positive impact in our rear-view mirror.
