Our Team


Rich Brown


Rich is a skilled innovator, strategist and operational leader with 20+yrs automotive and 5yrs management consulting experience.

Rich gets NPD, manufacturing and successful commercial delivery and the need for propositions grounded in consumer need, having led Ford of Europe’s innovation group, run car programs from inception to launch, and spearheaded Ford’s move to becoming a mobility company.

He is adept at building successful teams and relationship and navigating complex commercial, market and stakeholder contexts to drive win/win outcomes.

MODA Delivery Team

John Mitchell

Marketing Director

John's extensive marketing experience extends across Automotive, Luxury Travel, TravelTech, FinTech, and Wellbeing sectors and includes notable contributions scaling businesses on both sides of the Atlantic.

Aithche Smyth

Design & Visual Communication

Aithche (At-cha) is a world class multi-disciplinary design and art director with over 10 years experience working with the top advertising and creative agencies. Aithche’s passion is nurturing solutions for real-world issues, and she is acting as the custodian for MODA’s visual language and customer engagement strategies.

Matt McLaren

Strategy, New Product Development & User Experience

Matt brings Design Thinking and a UX lens to our product development programs, relationships and operational processes. He has proven strategy and business transformation consulting experience and has a passion for travel and the environment. Matt is also driving MODA’s sustainability strategy and FuturePlus partnership for the team.